![]() ![]() Why Facebook Users Consume Interactive Media Discover how these formats increase brand awareness and generate leads, then use these Facebook examples to design an interactive campaign. Instead, deliver interactive fun using Facebook polls, instant wins, and user-generated photo contests. In doing so, Facebook aims to attract more users following two principles: invite and reward.Īlthough Facebook advertisements are a great way to expand your reach, you don’t need to invest a ton of money in engaging your audience and attracting high-value leads. Recently Facebook introduced three new ad formats, including video polls, augmented reality ads, and playable ad formats. But, people also jump online to interact, play a game, or connect with brands.Īs consumer behavior adapts, so must our marketing campaigns. With the introduction of social media, people can scroll through their news feed at rapid speeds with minimal effort. Consumers have long flocked to activities that allow them to rest their minds after a long day of work. ![]()
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